Key motivations for becoming an entrepreneur: evidence from current entrepreneurs and "not -yet entrepreneurs" in Thailand.

Abstract

This research adapts the organizational psychology to understand the motivation in becoming the entrepreneurs. It will reconfirm the existing model for entrepreneurial motivation whether it is still valid with the Thai interviewees and highly competitive market. Moreover, there is upcoming trend for young entrepreneurs in all Thai industries. Then, this research will help to better understand the key factors affecting their entrepreneurial decision The research was conducted via the qualitative approach by interviewing 6 people for both entrepreneurs and upcoming entrepreneurs by discussing of self-efficacy, desirability for self-employment and tolerance for perceived risks in becoming entrepreneur. The results reconfirm that all three factors affecting the self-intention employment but self-efficacy is the most important factors which identify the entrepreneurship with go or no go options. KEY WORDS: Entrepreneurs / Motivation / Self-efficacy / Desirability and Risks