Cross-cultural conflict at Isuzu motors (Thailand) company limited.

Abstract

The purpose of this research is to examine cultural similarities and differences within Thai and Japanese culture at Isuzu Motors Thailand Company Limited in order to create better understanding and increase effectiveness in organization. The qualitative research methodology focuses on people who work at Isuzu Motors Thailand ranging from staff level to manager level (Mix of Thai and Japanese nationalities) from 23 to 45 years old. The results reveal that there are many similarities and differences in working context between Japanese boss and Thai staff that are create significant problems of achievement on job and uncomfortable atmosphere at Isuzu Motors Thailand. Language barriers plays an importance role for communication and are likely to be major source of conflict when both parties try to communicate in deep details. Moreover, differences of national culture (fundamental cultural values) and Japanese unique management approach are factors to cause conflict. KEY WORDS: Japanese management style / Thai management style / Conflict in working context between Japanese and Thai subordinate