The factors that affect Japanese retirees' decdision making on the long stay tourism in Bangkok

Abstract

Thailand has been attracting elderlies from all over the world as the destination of their long stay after retirement and its impact toward economic is significant over broad industries. This study is focus on Japanese pensioners who are residing in Bangkok with retirement visa, examines their motivational factors to selecting the city. The main purpose of this study is to clarify their motivational drivers to migrate Bangkok in order to figure out their future needs. The 14-motivation factors are formed to the assessment. The research composed of quantitative survey and qualitative interviews for total 103 respondents and 7 interviewees respectively. The findings show their main reasons selecting the city are warm climate, hospitality of nation and good environment for outdoor activities. The paper concludes their ultimate purpose to migrate Bangkok is seeking the reason of their life as a people in the confortable environment for challenging various kinds of activities. Some recommendations based on the findings are made. KEY WORDS: Long stay destination / Retirement migration / Bangkok /Second home / Motivation