Key factors that effect employee motivation and satisfaction in tech startup company (case study of IBG company).

Abstract

According to the trends of tech startup business are increasing years by years including in Thailand, but not every tech startup will be successful and one of the main factors is the employees. The purpose of this paper is to examine the factors effect employee motivation and satisfaction in tech startup company by the case study of IBG company. This research studies six factors which are based from the Herzberg’s Motivation-Hygiene Theory. The methodology of this research designs to use qualitative approach by using the semi-structure interview (face-to-face) in collecting data and analyzed. The results indicated key factors that most affect on job satisfaction and employee motivation in the tech startup company. Moreover, these key factors will help to improve productivity, efficiency and also loyalty of employee in the tech startup company. KEY WORDS: TECH STARTUP / EMPLOYEE / MOTIVATION / SATISFACTION