The market attractiveness of music streaming application for adult users.

Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/2035

Full metadata record

DC Field	Value	Language
eperson.contributor.advisor	Winai Wongsurawat	-
dc.contributor.author	Sidhipong Wongbhumiwatana	-
dc.date.accessioned	2021-03-23T09:45:04Z	-
dc.date.available	2021-03-23T09:45:04Z	-
dc.date.issued	2017-01-11	-
dc.identifier	TP MM.022 2016	-
dc.identifier.citation	2016	-
dc.identifier.uri	https://archive.cm.mahidol.ac.th/handle/123456789/2035	-
dc.description.abstract	The purpose of this study was to understand the pattern of adult music consumption. The research will help us know the consumption pattern and the perception of this customer segment toward the music streaming application, which are the future of the music distribution. This study will help understand the music preference and consumption pattern along with the attitude toward the music application of the adult user.	-
dc.publisher	มหาวิทยาลัยมหิดล	-
dc.subject	Marketing and Management	-
dc.subject	Consumer behaviour	-
dc.subject	Music	-
dc.title	The market attractiveness of music streaming application for adult users.	-
dc.type	Thematic Paper	-
Appears in Collections:	Thematic Paper

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