A study of key factors influencing freight forwarder selection of SMEs in Thailand.

Abstract

The globalization has driven SMEs into international trade as competition in their domestic market raised. This study aims to determine which factors affect customers’ selection of freight forwarding companies, and how these factors exert their influence. An improved understanding of these factors would benefit freight forwarders as they seek to surpass their own approach to business since it would enable them to understand how clients might be attracted and how the relationships they subsequently build can lead to increased profitability and business growth. The paper will focus solely upon SMEs operating within Thailand.