The impact of travel mobile applications toward travelers'perception.

Abstract

The advancement of technology now is greatly developing all the time which cannot deny its importance in all industry. In hospitality industry is one of those which needs technology to drive the business to grow faster. There are various kind of technology but this study would like to pick mobile application to be the most important variable whether it has impact on travelers’ perception. This research style used quantitative method in a form of personal interview with the 40 of sample group who are backpackers in Thailand. The framework of Technology Acceptance Model (TAM) was used to analyze the interview gained from the sample group. The results revealed that travel mobile application does influence greatly on their behavior and perception on traveling. It is dominant that gender and age are the most influential which shapes different traits of travel mobile application preferences. This result will be advantage for travel mobile application developer or anyone who are interested.