Factors influence revisiting reviewed cafe toward cafe characteristic.

Abstract

The purpose of this study was to discover influential factors that are relevant to consumers who visit the café following online reviews to repeatedly visit and influence factors that make customers who visit cafés following online review not to visit that café again. Qualitative method was used in an in-depth interview non-structurally according to the conceptual framework and literature review. The desired factors that make them revisit reviewed cafés are atmosphere, taste signature, quality of food, quality of service, location and price, and value respectively as follows.