Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2090
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Vichita Ractham | - |
dc.contributor.author | Samatcha Rattayapimol | - |
dc.date.accessioned | 2021-03-23T09:45:27Z | - |
dc.date.available | 2021-03-23T09:45:27Z | - |
dc.date.issued | 2017-05-24 | - |
dc.identifier | TP EM.012 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2090 | - |
dc.description.abstract | ABSTRACT This study aims to find the recommended preparation process towards the emergence of digital marketing for manufacturing company. The study focuses on the impact of digital marketing to the organization, the obstacles related to the digital marketing implementation, and the potential preparation process which could possibly impact the manufacturing organization before the implementation of digital marketing. The in-depth interviews are conducted to gather the information on this study by using Kotter’s 8-Step Process for Leading Change as the research framework. The result of this study suggests that leader’s sense of urgency is a key to start implementing any change. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Entrepreneurship Management | - |
dc.subject | Manufacturing | - |
dc.subject | Digital marketing | - |
dc.subject | Change management | - |
dc.title | Digital marketing towards the leading change in Thai manufacturing company. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP EM.012 2017.pdf | 335 kB | Adobe PDF | ![]() View/Open |
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