Factors influencing purchase intention toward dietary collagen in Bangkok, Thailand.

Abstract

The purposes of this study were to explore and better understand important factors which influencing purchasing intention toward dietary collagen in Bangkok, Thailand. The factors were aging avoidance, product quality, price, country of origin and body-esteem. The researcher collects the data by interview 10 consumers and 5 non-consumers. The finding of this research revealed that the essential factors that make consumers decide to purchase dietary collagen in Bangkok are aging avoidance, product quality, price and country of origin. However, the unessential factor is body-esteem. Recommendations to entrepreneurs were provide in the conclusion section.