Factors influencing the attitudes and behavioral intentions to use just walk out technology (JWOT) among Bangkok consumers.

Abstract

Just Walk Out Technology or JWOT is the latest technology in retail shopping especially in the convenience stores. It provides new shopping experience, convenience and saves user’s time. In order to explain the relationship of user’s attitudes, external factors and intentions to use JWOT, a survey of 400 respondents from Bangkokians was collected. The research framework is based on the previous empirical studies with TAM constructs and extended factors while the data analysis is conducted through SPSS with multiple regression analysis, independent sample t-test and ANOVA techniques to verify the hypotheses. The result indicates that there are positive relationships between original constructs and social norms. Attitudes play the most critical role in predicting the intention, while perceived usefulness and perceived ease of use also have a notable impact on the attitudes. However, the other extended constructs such as perceived entertainment value, trust, and technology anxiety show no significant effect on the adoption process. Furthermore, the difference of demographic characteristics and shopping habits are found to have the impact towards the JWOT acceptance. As in managerial contribution, this study provides the insight findings in terms of technology acceptance of JWOT among Bangkok consumers and presents the information to retail businesses in the decision to adopt JWOT in Thailand.