Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2103
Full metadata record
DC Field | Value | Language |
---|---|---|
eperson.contributor.advisor | Vichita Ractham | - |
dc.contributor.author | Witchaya Wongwai | - |
dc.date.accessioned | 2021-03-23T09:45:33Z | - |
dc.date.available | 2021-03-23T09:45:33Z | - |
dc.date.issued | 2017-05-24 | - |
dc.identifier | TP MM.011 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2103 | - |
dc.description.abstract | This paper focuses on factors influencing people in Bangkok area to purchase chilli paste. In turn the findings would help to drive chilli paste market to be more positive and lucrative direction in both local and global markets. The research uses quantitative method which collects primary data from questionnaire and SPSS tools to conclude the findings. The research suggested that 3 main factors that influences people to purchase chili paste, which are product, price and promotion. All of which plays important roles in correlation to stimulate the intention to purchase of chilli paste. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Marketing and Management | - |
dc.subject | Bangkok | - |
dc.subject | Food | - |
dc.subject | Intention to buy | - |
dc.subject | Chili paste | - |
dc.title | Factor influencing Thai People in Bangkok area to purchase chili paste. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.011 2017.pdf | 177.97 kB | Adobe PDF | ![]() View/Open |
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