What factors affect thai women's buying online garment.

Abstract

The objective in this research is what factors affect women’s buying online garment. The factors were visual information, boutique, branding, Value for money and social influence. The questionnaire was distributed to 107 sets to respondents including online and off-line questionnaire in order to collect data and conducted analysis. In additional, the result presented that only boutique have a positive relation with purchasing in the next two months .The conclusion from the analysis revealed that being a boutique online garment shop would encourage female customers to buy more i.e. this factor can be used statistically and significantly predict the claimed purchase intention in the next two months. However, the results should be used with caution due to low sample size (n = 107), Recommendations on those mentioned factors were provided in the study.