The relationship between sustainable leadership, corporate social responsibility and organizational performance at king power duty free.

Abstract

The objective of this paper is to identify and demonstrated that the relationship between 3 organization concepts: sustainable leadership (SL), corporate social responsibility (CSR) and Organization Performance (OP) of King Power Duty Free is genuine. The paper would like to verify the hypothesis that these concepts’ relationships does support King Power excellent financial performance. This research finding will be useful for large corporations in Thailand and in emerging countries. The research employed qualitative method, data collection via questionnaire, with numerical scales of 1-5 (5 being strongly agreed). The questionnaire is distributed between King Power Retail/Administration/Supervisor staffs and the company leadership. The research collected 177 (n=177) for the study. The data from numerical scales can be convert into statistical date for 2 and 3 Dimension regression analysis to identify the 3 organization concepts relationship. The statistical result verified that the paper hypothesis is satisfactory for King Power Duty Free. The result can be justified by strong statistical relationship between Organization Performance and Sustainable Leadership (benchmark by Rhineland Characteristics)/Corporate Social Responsibility. Nevertheless, the finding could be different for other organization. A more accurate result can be represented in this paper if larger sample size is available (minimum sample size for the study n=368).