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Title: Case study into the Kentucky fried chicken's failure in its outlet in Kathmandu Nepal.
Authors: Sumit Gautam
Keywords: Innovation in Management
Crisis management
Labor Union
Issue Date: 30-Jun-2017
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: Aim of this research is to figure out the reason why Nepal’s only international fast food chain restaurant KFC Kentucky fried chicken was closed down prematurely. In this research we would like to focus on internal management issues, relationships with external stakeholder and as well as cross-cultural issues among the organization and its employee. KFC (Kentucky Fried Chicken) is a popular fast food outlet established in Kentucky, USA by Colonel Harland Sanders. Its first franchising began in 1952, when Sanders gave away the first licensed franchise to an outlet in Utah. This was the first step in the milestone, which established fried chicken as a prominent fast food item. Furthermore, it was able to go head to head with some of the biggest names in fast food industry, such as McDonalds. Hamburgers were no longer the most popular fast food.
Other Identifiers: TP IM.003 2017
Appears in Collections:Thematic Paper

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