Key factors that influence purchasing intention of hybrid vehicle in Thailand (Bangkok and boundary area)

Abstract

The purpose of this thematic paper study was to understand the relation between the five factors and purchasing intention of hybrid vehicle (Bangkok and boundary area). The factors were environmental concern, self-image, social norm, price perception and government incentive. The questionnaire was distributed to 105 respondents in order to collect data and conducted analysis. Through this study, the result showed that only three factors which are environmental concern, self-image and price perception have a positive relation with purchasing intention of hybrid vehicle (Bangkok and boundary area). Recommendations on those mentioned factors were provided in the study.