Intention to use in mobile homecare service application.

Abstract

The research objectives are to study what are main factors that related to customer’s intention to use and to study the relationship between factors and intention to use mobile healthcare service. Therefore, we can develop the mobile homecare service application by adapt the knowledge and findings from this research. This research uses quantitative method to examine relationship between factors and intention to use of the mobile homecare service application. In this research, we collected data via both offline and online because the research need variety of respondents and width length of age. For the offline we distributed the questionnaire in Bangkok, Nonthaburi and Pathumthani. The research results indicate that the main factor that can influence the intention to use is perceived value which has positive relationship with the intention to use. The other factors that also have positive relationship with the intention to use of the application are perceived usefulness, perceived ease of use. On the other hand, the perceived risk has negative relationship with the intention to use of the application. Moreover, some demographic data which are age, mariage status, occupation, and income level also have statistically relationship with the intention to use. This research will benefit anyone who interested in the mobile homecare service application or any healthcare technologies for elderly in Thailand. The research findings will help them to increase the chance to be success in the business.