Managing challenges in TV industry: the case of Workpoint entertainment plc.

Abstract

One of the most important things is to do the right thing at the right time with the right method. The TV business domain had been extremely dynamic for the past decade. With the explosion of the technological advancement led to the economic development. With significant growth in the telecommunication sector led to the need for government intervention. The once simple advertising business model is no longer sustainable. The media industry had undergone a series of crisis over the past decade. Moreover, the understanding of the consumer behavior is crucial to derive the optimize business model to even survive! This research yields the strategic antidote for the challenges faced in operating TV business.