Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2215
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Simon Zaby | - |
dc.contributor.author | Tanapol Yoonaisil | - |
dc.date.accessioned | 2021-03-23T09:46:37Z | - |
dc.date.available | 2021-03-23T09:46:37Z | - |
dc.date.issued | 2017-11-20 | - |
dc.identifier | TP MM.025 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2215 | - |
dc.description.abstract | One of the most important things is to do the right thing at the right time with the right method. The TV business domain had been extremely dynamic for the past decade. With the explosion of the technological advancement led to the economic development. With significant growth in the telecommunication sector led to the need for government intervention. The once simple advertising business model is no longer sustainable. The media industry had undergone a series of crisis over the past decade. Moreover, the understanding of the consumer behavior is crucial to derive the optimize business model to even survive! This research yields the strategic antidote for the challenges faced in operating TV business. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Marketing and Management | - |
dc.subject | Television | - |
dc.subject | Management strategy | - |
dc.subject | Television industry | - |
dc.title | Managing challenges in TV industry: the case of Workpoint entertainment plc. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.025 2017.pdf | 2.55 MB | Adobe PDF | ![]() View/Open |
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