Motivational factors relating to employee's loyalty: a case study (Somkiat business company limited, 1982)

Abstract

Businesses have been moving forward rapidly in the field of technological innovation. Business organizations need to adapt and innovate to survive in the business world. The focus of this study will be on motivation and satisfaction, and the impact these have on employee loyalty. The case study it will be based on is the Somkiat Business Company Limited (SKB) located in Kanchanaburi. The purpose of this study is to focus on motivation, satisfaction and the impact these have on the loyalty of employees to SKB. The objectives of the study are as follows: 1) To study the background and characteristics of work at SKB; 2) To identify motivation and satisfaction in work at SKB;3) To identify dissatisfaction in work at SKB; 4) To determine motivational factors of related to employee loyalty at SKB and 5) To develop solutions to increase employee retention the at SKB. The qualitative approach has been applied to the study. Selected key informants were 10 employees in SKB. The study finding showed that 1) Employees have a positive attitude towards the company, and did not want to leave their job. This suggests they have loyalty to the SKB. 2) Employees were satisfied with SKB administrators as people rather than the administration system of the company. Employees would like SKB administrators to look after them to a greater degree. They would like to have a better welfare system. Employees are motivated to work and hope to be promoted in the future. 3) They were all satisfied with the current situation but would like the salary to be increased or a bonus added. This suggests they accept the company’s objectives and believe in its administration. In this study, employees would like SKB to increase welfare and reward good employees to encourage them. Almost all agreed to stay in SKB as they are aware of the permanence of the job and the administrator’s kindness.