Factors that influenced the tendency of decision-making in using reverse mortgage.

Abstract

Research interest in Reverse Mortgage which supported Thai Aged Society. Thailand will become complete Aged Society in 2060, as the researcher work for the Government Housing Bank and related directly to this topic, so the Bank is one of the pilot banks to do this kind of mortgage. The majority of the research was conducted factors that influenced to the tendency of decision-making in using Reverse Mortgage of Thai people. The data was gathered by quantitative method, questionnaire, from 400 respondents who were G H Bank mortgage customers or in the area and 60 years or over within 8 branches by using simple random sampling then translated into the result as factor analysis and the statistical techniques such as descriptive statistic, Multiple Regression Analysis, and Regression Coefficient. The result found that the most influenced factor was Attitude factors; feeling, return factors, and marketing mix. Also, the result showed that most of the respondents have not heard about Reverse Mortgage but they are willing to use as if the interest rate and monthly payment are attractive and interesting.