Factor influencing Thai people in Bangkok area to purchase built-in furniture in condominium.

Abstract

This research will study the key factors influencing Thai people to purchase built-in furniture in condominium. The study will help built-in furniture companies and manufacturers to improve their businesses, gain new customers from condominium and enhance capability for producing built-in furniture for condominium market. Quantitative research methodology was applied in this research to collect data by questionnaire survey. The participants are the person who own a room in condominium. The results showed that there are mainly four factors that affect people’s decision when they purchase built-in furniture in condominium. They are Quality, Maintenance, Social Influencer and Price Concern. All of those factors are able to motivate people to buy significantly.