Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/2364
Title: Exploring the key issues affecting the adoption of home health care service for elderly people in Bangkok.
Authors: Praewpran Seetisarn
Keywords: Marketing and Management
Service quality
Health care service
Price Influences
Issue Date: 18-Dec-2017
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: This thematic paper is qualitative research that have the proposes to identify the major factors influencing adoption of Home health care service in Bangkok, to study perceptions in services as well as to expand target customers and seek recommendations and also develop Home health care services for the elderly to be more effective. Collecting data by in in-depth interview with people who are Thai meal and female age over 60 years old or relatives age over 25 years who is in case of the elderly cannot provide information because of sickness of the elderly, have knowledge and experience to use health care service or Home health care service for elderly people and living in Bangkok. The findings found that the critical factor is the need for caregivers with good personality and experience, quality of services, and second factors of the use of Home elderly care services to make their feel safety in their lives and relatives are confident and feel at ease that they can live a normal life in the capital city, while the financials are at the last influence factor because costs are high but It is a necessary expenditure.
URI: https://archive.cm.mahidol.ac.th/handle/123456789/2364
Other Identifiers: TP MM.038 2017
Appears in Collections:Thematic Paper

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