What is the right key to motivate generation Y in beauty cosmetic company.

Abstract

The purpose of this study is to gather data for investigate and understand the factors that help create employee job satisfaction in order to use those factors to bring out employee performance and potential which will effect organization performance in FMCG business and focusing on Generation Y who will become mainly workforce in the future. This study aim to offer benefits to for employer to have better understanding of factor which effect Generation Y job satisfaction in beauty cosmetic company in Thailand and use the result for future competitive strategy and enhance company productivity.