A study on extrinsic and intrinsic motivation factors influencing job satisfaction among employees working in a Thai retail company.

Abstract

The purpose of the paper is to explore (1) the determinant factors of work motivation of employees who work in retail sector, (2) the rank of the factors which employees see as influencing factors on their job satisfaction, and (3) the differences in the degree of work motivation between managerial and administrative level. 6 interviewees were selected as a sample of this study. They are employees in both managerial and administrative position level. I chose in-depth interview to ask them about their work environments. Also asking them to rank the factors which they think it the most to least influence on their job satisfactions. The factors are included extrinsic and intrinsic factor of Herzberg. The finding is shown that the factors are differences by individual preference in each stage of working life. Administrative employees are more influenced by the rate of pay, promotion opportunity, and opportunity for personal growth while managerial employees see most of extrinsic factors as important and can influence on their job satisfactions.