The best practice of digital advertising platform for Thai advertiser.

Abstract

This research will explore the best practice of digital advertising platform used by advertisers in Thailand in order to increase awareness, strengthen relationship with existing customers as well as acquire more new customers, boost up sales revenue, and be able to create the effective digital marketing strategy. Qualitative research methodology was selected in this research by collecting through personal interview with participants in different fields of work, including digital advertising planners, digital marketers, and online store owners. Definitely, the interviewees are those who use internet and experienced with digital platforms and online channels. The result shew that Facebook was the best practice advertising platform for Thai advertisers. There are various reasons given why Facebook was chosen. YouTube and search ad were also mentioned being used. Interestingly, display ad network were mentioned frequently by the interviewees stating that this platform might be popular among advertisers in the near future. However, other platforms were also mentioned, but only by some interviewees.