The factors that influence motivations and intentions to buy a virgin coconut oil in form of soft gel.

Abstract

ABSTRACT The purpose of this research is to know what are the important factors that affect motivations and intentions to buy virgin coconut oil in form of soft gel for consumers the most. To satisfy customer’s needs I have to know exactly which factor that I can use to motivate consumer to buy product, in order to make product more succeed and also I have to know the external factor that may affect consumer satisfaction of how they think of the product. In this report I set an open ended questionnaire that refer the result of the regression method from previous research, to know that the market trend or trend of consumer has changed or not and also to more about the reason when they choose the product. The result will leads to more of the consumer behavior in way to place a product into a good situation.