The factors that influence consumer use the mobile banking in Bangkok.

Abstract

This thematic paper is created to explore what variable influence consumer to use internet banking on smart phone. The conceptual framework in the research involve to the number of experience and inexperience users which analysed to indicate the important factors, which influent mobile banking industry among Thai consumer. To have better understanding of mobile banking framework, the research using a quantitative questionnaires survey 104 samples. The questionnaires survey is arranged through online. This research present how product involve factors and online channel variables impact to mobile banking through variables analysis to specific important factors and test the hypothesis and relationship between factors by variable analysis. The result of this study represented that the significant variable encourage consumer to use the mobile banking. However, the security system and special addition service are the main concerned for every bank company.