Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2619Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Peter De Maeyer | - |
| dc.contributor.author | Sariya Thapsutham | - |
| dc.date.accessioned | 2021-03-23T10:07:15Z | - |
| dc.date.available | 2021-03-23T10:07:15Z | - |
| dc.date.issued | 2018-11-01 | - |
| dc.identifier | TP MM.051 2017 | - |
| dc.identifier.citation | 2017 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2619 | - |
| dc.description.abstract | The purpose of this study is to find out the factors that built up the success of online food bloggers in Thailand by conducting the in-depth interview among the food lovers, the restaurant marketers, and the successful online food bloggers. The result shows that there are 2 factors that are important to all groups of people while consume the food review are attractiveness and lifestyle fit. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Online | - |
| dc.subject | Social media marketing | - |
| dc.subject | Bloggers | - |
| dc.title | The success factors of online food bloggers in Thailand. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.051 2017.pdf | 544.83 kB | Adobe PDF |  View/Open |
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