The key factors driving flexible packaging demand during the reduction campaign in Thailand.

Abstract

This purpose of this study is to find out what are the key factors driving flexible packaging demand in term of marketing mix during the reduction campaign in Thailand?” and what are consumer attitudes toward flexible packaging. Hypotheses were test by in-depth interview and collect data from five managers of plastic companies and five several consumers. The result of this study showed three main factors that influence consumers to use flexible plastic packaging: consumer characteristics, the environmental effects, and the marketing mix.