Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2622
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Roy Kouwenberg | - |
dc.contributor.author | Natta Kiattiratsamee | - |
dc.date.accessioned | 2021-03-23T10:07:17Z | - |
dc.date.available | 2021-03-23T10:07:17Z | - |
dc.date.issued | 2018-11-01 | - |
dc.identifier | TP MM.053 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2622 | - |
dc.description.abstract | This purpose of this study is to find out what are the key factors driving flexible packaging demand in term of marketing mix during the reduction campaign in Thailand?” and what are consumer attitudes toward flexible packaging. Hypotheses were test by in-depth interview and collect data from five managers of plastic companies and five several consumers. The result of this study showed three main factors that influence consumers to use flexible plastic packaging: consumer characteristics, the environmental effects, and the marketing mix. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Marketing and Management | - |
dc.subject | Consumer attitude | - |
dc.subject | Flexible packaging | - |
dc.title | The key factors driving flexible packaging demand during the reduction campaign in Thailand. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.053 2017.pdf | 232.28 kB | Adobe PDF | ![]() View/Open |
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