The usage and perception of social media for internal communication.

Abstract

The purpose of this research is to understand the usage and perception of social media tools for internal communication in the workplace. The researcher also wants to examine the possible relationship between the perception and the demographic data to explore some distinct opportunity to incorporate these to increase the effectiveness of internal communication in the organization. The quantitative approach, online survey via SurveyMonkey, is applied as a research method. Total of 110 respondents was collected and analyzed by using Statistical Package for the Social Sciences (SPSS) and Microsoft Excel programs. The research has found that even though employees showed positive perception toward the benefit of utilization of social media tools, they still preferred to use face-to-face method for internal communication in their organization. However, the researcher found no difference between groups related to the perception of social media tools.