Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/2631
Full metadata record
DC FieldValueLanguage
eperson.contributor.advisorRoy Kouwenberg-
dc.contributor.authorCanate Prakobkaew-
dc.date.accessioned2021-03-23T10:07:22Z-
dc.date.available2021-03-23T10:07:22Z-
dc.date.issued2018-11-01-
dc.identifierTP MM.062 2017-
dc.identifier.citation2017-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/2631-
dc.description.abstractThis thematic paper aims to find factors influencing consumer purchase behavior for women accessories in online store. The scope of this thematic paper is limited to potential customers for online stores selling women accessories in Thailand. The data were collected by online questionnaire. The sample size is 192 respondents purchasing any products online in the past three months including 101 Orachat Accessories customers and 91 non-customers. The research finding showed that 5 factors including online innovator, interpersonal influence, convenience, sale proneness, and gender influenced purchase intention for Orachat Accessories while 4 factors including perceived risk, online review, age, and income did not influence purchase intention. For Orachat Accessories customer, online innovator and age are factors influencing consumer purchase behavior for Orachat Accessories. The future research should focus on collecting data from different age and observing other factors.-
dc.publisherมหาวิทยาลัยมหิดล-
dc.subjectMarketing and Management-
dc.subjectOnline shopping-
dc.subjectWomen Accessories-
dc.titleEssential factors influencing consumer purchase behavior for women accessories in online story: case study of Orachat accessories.-
dc.typeThematic Paper-
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP MM.062 2017.pdf1.56 MBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.