Understanding University student's decision to use ofo bike sharing services in Bangkok.

Abstract

With the development of science and technology, the sharing economy is developing rapidly in recent years. The ofo company was established first pile-free bike sharing platform in 2014 and launched the service in Bangkok last August. Although the concept of sharing economy is still new to the society, sharing business in the field of transportation is growing dramatically. However, the research on sharing business are relative rare. Therefore, take an example of university in Bangkok as research sampling area to conduct the research in ofo bike sharing service users’ decisions to use which has important theoretical significance. This paper aims to research on ofo bike sharing service user’s decision to use and behavior based on the developed theory. First of all, the explanation of sharing economy and self-determination theory is accomplished in literature review. Secondly, the influential factors are formed up based on the literature review and the research model is built. Furthermore, all research factors are used to form interview question in order to collect the primary data. Finally, the results shows the determinants to make decision of using ofo bike sharing services are highly depend on personal competency, autonomy, enjoyment and economical benefit in general. Moreover, it is of great significance that to understand the motivation factors of consumer to use ofo bike sharing service for promote sustainable development.