Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2647Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Winai Wongsurawat | - |
| dc.contributor.author | Naruporn Dusitpirom | - |
| dc.date.accessioned | 2021-03-23T10:07:30Z | - |
| dc.date.available | 2021-03-23T10:07:30Z | - |
| dc.date.issued | 2018-11-09 | - |
| dc.identifier | TP MM.012 2018 | - |
| dc.identifier.citation | 2018 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2647 | - |
| dc.description.abstract | The main purpose of this study is to explore the real motivational reasons of Thai Millennials generation people about why and how do they use online dating application to fulfil their needs. The research methodology was applied by using the qualitative research, one on one in-depth interview of the 12 participants who are fallen in the age range 18-38 years old as of 2018 and have the experience of using the online dating application including Tinder. The findings showed that the reasons of using online dating application in Thai Millennials are not only for finding the potential partners, but also have another reasons and motivations such as killing time, enjoyment, social interaction, or increasing the accessibility to meet people worldwide, not just in their social circle. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Millennials | - |
| dc.subject | Tinder | - |
| dc.title | Exploring Thai millennials reasons for using online dating application. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.012 2018.pdf | 516.95 kB | Adobe PDF |  View/Open |
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