Innovation culture in tech startups companies in Thailand.

Abstract

The purpose of this study is to know whether innovation culture is important to tech startup companies that are driven by fast-changing technology and consumer trend, how they create the culture and how to nurture it in the future as the companies grow bigger. This study focus on technology-based startup companies in Thailand on their culture. The method of this study is through in-depth interview sessions to find out about their culture and the source that created it. Significant findings from this study is that innovation culture is important to tech startup companies for their ability to grow and competitiveness, and the key to innovation culture is the leader and their vision toward innovation culture. Also, the startup companies need to find a way to nurture innovation culture within their company as they grow bigger so that they would be able to keep their capability and be competitive even in the future.