Becoming a banker-is that still attractive for Thai Gen y?

Abstract

This thematic paper is mainly focusing on the trend of working in banking industry towards the generation Y today. The factors included the motivation factors and characteristics of the generation Y and the perception of working in banking industry. The primary data will be collected by interview method to get the in-depth information of working culture in banks. The respondents are who currently working with banks, the former banker and the finance and business students. The result of the study shows that the hierarchy structure in banking industry and the traditional way of doing business are the major reason for people to have less interested in working in banking industry.