A study of the effect and adaptive approach of stand-alone drugstore due to expansion of chain-drugstore.

Abstract

This research is qualitative research. This purpose of this research aims to study effect of stand-alone drugstore due to expansion of chain-drugstore and study the adaptive approach of stand-alone drugstore toward the change. This research collects data from in-depth interview of 6 owner and pharmacist at stand-alone drugstore in Bangkok and quick survey of 202 stand-alone drugstore owners. From the study found that impact to stand-alone drugstore from expansion of chain-drugstore in Bangkok are decrease in sale, decrease in number of sale, slow movement in some product , and price of product which is adjust price down because of chain-store sale cheaper product sort by most impact to less impact. And result show that the adaptive approach of stand-alone drugstore toward the change which include increase product range, providing quality service, store presentation, customer engagement, implement system and set up promotion.