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https://archive.cm.mahidol.ac.th/handle/123456789/2663
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Nathasit Gerdsri | - |
dc.contributor.author | Thanyarat Jaithuam | - |
dc.date.accessioned | 2021-03-23T10:07:40Z | - |
dc.date.available | 2021-03-23T10:07:40Z | - |
dc.date.issued | 2018-11-13 | - |
dc.identifier | TP EM.029 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2663 | - |
dc.description.abstract | This research is qualitative research. This purpose of this research aims to study effect of stand-alone drugstore due to expansion of chain-drugstore and study the adaptive approach of stand-alone drugstore toward the change. This research collects data from in-depth interview of 6 owner and pharmacist at stand-alone drugstore in Bangkok and quick survey of 202 stand-alone drugstore owners. From the study found that impact to stand-alone drugstore from expansion of chain-drugstore in Bangkok are decrease in sale, decrease in number of sale, slow movement in some product , and price of product which is adjust price down because of chain-store sale cheaper product sort by most impact to less impact. And result show that the adaptive approach of stand-alone drugstore toward the change which include increase product range, providing quality service, store presentation, customer engagement, implement system and set up promotion. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Entrepreneurship Management | - |
dc.subject | Standalone drugstore | - |
dc.subject | Adaptive approach | - |
dc.title | A study of the effect and adaptive approach of stand-alone drugstore due to expansion of chain-drugstore. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP EM.029 2017.pdf | 1.06 MB | Adobe PDF | ![]() View/Open |
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