The potential success factors for SMEs social commerce in Thailand.

Abstract

The purpose of this study is to find what are the potential success factors for SMEs Social Commerce in Thailand from the owners’ point of view, how to gain competitive advantages and stay in such a competitive market, and to prepare the factors that affect the success of being SMEs Social Commerce in Thailand. This research paper is focused on the factors influencing the success of SMEs Social Commerce including the use of digital marketing and consumers’ attitude towards social commerce. The interviews were conducted to collect the information from the managers who have been working in the Social Commerce industry for at least two years. There are twelve questions in total which address potential factors that support the companies to become successful. From our study on identifying the potential success factors for these businesses, the researcher found that there are three main aspects to such success: branding, marketing, and customer relations. The researcher hopes that this scope of study could guide existing Social Commerce business owners and new entrepreneurs to start their own Social Commerce businesses and become successful.