Crisis management from 2011 flood disaster in bus service business: the case of Chalermpat transport.

Abstract

The purpose of this paper is to find out the key success factors that helped family business to overcome the 2011 flood disaster. The information and data are studied and gathered through the literature review to find key factors affecting the decision-making process during the crisis and leadership management style. The qualitative research method was used to collect the data by interviewing the CEO and related person who were the decision makers and leaders in bus service business to explore the linkage between the family business leadership management style and crisis management. The results revealed that family business model is considered as an organization with a unique leadership management style that was working effectiveness to help the company overcame the crisis. Because of their low hierarchy and a few key decision makers that allowed them to have the most efficient of business decisions to response and action to the situation. However, the paper contains some limitations because it based on only one company in bus service business industrial, therefore, further research and investigation are suggested to study in order to explore more details in the factors of crisis management of family business in Thailand.