Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/2692
Full metadata record
DC FieldValueLanguage
eperson.contributor.advisorRandall Shannon-
dc.contributor.authorKanokchai Likitapiwat-
dc.date.accessioned2021-03-23T10:07:57Z-
dc.date.available2021-03-23T10:07:57Z-
dc.date.issued2018-11-19-
dc.identifierTP MM.015 2018-
dc.identifier.citation2018-
dc.identifier.urihttps://archive.cm.mahidol.ac.th/handle/123456789/2692-
dc.description.abstractThe purpose of this research is to understand the expectation of customers to salespersons during department store visit. The study emphasized on pre-purchase phase to understand the interaction and linkage of customers and employees in order to create the good shopping experience. Additionally, the data were collected through online questionnaire survey from 114 respondents who stayed in Thailand. The findings of this research show that the customers expected salespersons to help them if they come to the store as the utilitarian shopper. However, the customers would feel uncomfortable and did not expect assistance from salespeople when they are hedonic shopper. Finally, the customers were still seeking for help from salespersons even that product was the low-involvement product.-
dc.publisherมหาวิทยาลัยมหิดล-
dc.subjectMarketing and Management-
dc.subjectThailand-
dc.subjectCustomers' expectation-
dc.subjectSalespersons-
dc.subjectPre-Purchase-
dc.titleThe customers' expectation towards salespersons in department stores.-
dc.typeThematic Paper-
Appears in Collections:Thematic Paper

Files in This Item:
File Description SizeFormat 
TP MM.015 2018.pdf1.07 MBAdobe PDFThumbnail
View/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.