Factors motivating elderly to go shopping online.

Abstract

This research was setup to explore and understand factors that can motivate elders who are non-users of online shopping platforms to go shopping online. The analysis can help ecommerce companies in Thailand generate profits. The research has selected quantitative research by using online close-ended questionnaire and convenience sampling to collect the data. The result shows that currently Thailand is becoming an aging society and elders have high income per month even if they are in retirement age range and they normally go online even though they are non-users of online shopping platforms. That means they are high potential customers for ecommerce companies who want to motivate them to go shopping online in order to increase sales and generate profits. From the analysis there are two important factors that can motivate elders who are non-users to be the users of online shopping platforms.