Role of social media to drive human Papillomavirus (HPV) Vaccine awareness among parents of daughters aged 9 to 12 years.

Abstract

Health information can create disease prevention awareness and involves in health decision making. Social media is a communication channel that is widely used for connecting and engaging people. This study is aim to study role of social media to create HPV vaccine among parents of daughter aged 9 to 12 years. Communicating HPV vaccine information through social media needs to consider two main attributes. First, it involves trust of the information. The quality of the information is important. Parents perceive the social media help to receive accurate, evidence-based and reliable information. Parents can get balance of the information, understandable language and providing in the time that they need. Receiving the other experiences help parents receive benefit and risk of the vaccine. Parents can acquire reliable source of the information from social media such as science based, health care professional on social media to involve decision making for vaccination. Second, the usefulness of social media as a platform to disseminate the information. Parents perceive that social media facilitate the accessibility and usefulness of social media to receive and disseminate the information. Friends help parents to be aware of the information on social media. Healthcare professional may consider using social media for HPV vaccine communication to the parents.