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https://archive.cm.mahidol.ac.th/handle/123456789/2704
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DC Field | Value | Language |
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eperson.contributor.advisor | Astrid Kainzbauer | - |
dc.contributor.author | Rachanis Poomsrisaard | - |
dc.date.accessioned | 2021-03-23T10:08:06Z | - |
dc.date.available | 2021-03-23T10:08:06Z | - |
dc.date.issued | 2018-11-19 | - |
dc.identifier | TP GM.014 2017 | - |
dc.identifier.citation | 2017 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2704 | - |
dc.description.abstract | The advancement of communication technology together with an unstable economic situation and social trend are reasons that make people reevaluate the relationship between possession and consumption. Collaborative consumption has become a market trend during the past few years. A growing number of an entrepreneur who recognizes a business opportunity in technology-enable peer-to-peer marketplace for asset rental and service providing. The purpose of this paper is to explore definition and characteristics of the two-sided market and related elements of business aspect of platform management. After that, business model of successful peer-to-peer companies by using Osterwalder's e-business model as an analytical framework to uncover critical success factors. Osterwalder (2004)'s e-business ontology was chosen as a backbone of analysis due to its comprehensiveness of the model in addressing different elements of an e-business model; product innovation, customer relationship, infrastructure management, and financial aspect. Through multiple case studies, this paper aims to provide consulting service for start-up company "BABYHOPPERS" by suggesting best practice to grow and survive in this industry. After discovering critical success factors of being a successful company in this industry, BABYHOPPERS are advised with new formulated business model to improve its operation, as well as long-term grow in the market. However, BABYHOPPERS's manager is encouraged to consider more on some practice that the company should improve for more efficient business operation. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | General Management | - |
dc.subject | Startup | - |
dc.subject | Peer-to peer | - |
dc.subject | E-business | - |
dc.subject | Sharing Economy | - |
dc.title | Best practices in peer-to-peer (P2P) platform business models for start-up company "Babyhoppers" | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP GM.014 2017.pdf | 416.6 kB | Adobe PDF | ![]() View/Open |
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