Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/2718
Title: Exploring sharing experiences and satisfaction during staying with hostels in Bangkok, Thailand.
Authors: Karnlert Udomcharoenchaikit
Keywords: General Management
Satisfaction
Sharing experiences
Hostels
Issue Date: 26-Nov-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2018
Abstract: This thematic paper aimed to explore sharing experiences and satisfaction during staying with hostels in Bangkok, Thailand. Close-ended questionnaires which were utilized to collect data samples and have been implemented. The statistics used in the data analysis included a) descriptive statistics; percentage, mean, and standard deviation, and b) inferential statistics on the ANOVA, Factor analysis and Regression analysis. Based on the finding by given sample of 109 persons during the end of July 2018 until the middle month of August 2018, it can be found that in regardless of Gender, Age Group and Length to stay, Correspondents are still telling, mentioning the name of hostel, sharing of any experiences of staying hostels in Bangkok, Thailand and even writing on positive or negative comments and suggestion through any social media or any hostels’ website which could refer to word-of-mouth marketing. Moreover, Travelers tend to stay in a hostel in Bangkok, Thailand again if the hostel’s staff has a good service-mind and also a good online comments about a hostel.
URI: https://archive.cm.mahidol.ac.th/handle/123456789/2718
Other Identifiers: TP GM.011 2018
Appears in Collections:Thematic Paper

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