The study of factors influencing Chinese E-commerce adoption by SMSs in Thailand.

Abstract

ABSTRACT The purpose of this study is to find out what the factors influencing Chinese E-commerce adoption by SMEs in Thailand, targeting on the SMEs come from five industries in Thailand. Also explore the perspective and attitude of Chinese E-commerce by Thai SMEs, and find some good entry strategies to SMEs who want involve Chinese market by E-commerce. The research methodology was conducted by in-depth interview with 12 samples. The result of this study have illustrated that several common factors from previous research still make sense for Thai case, at the same time some new factors are found during the research. Recommendations to SMEs owners or managers have been provided to the conclusion part.