The factors which drive company's performance based on maslow's hierachy of needs and hersey and blanchard's situational leadership theory.

Abstract

The purpose of this research is to investigate for the factor that affect the motivation level of the employees in a selected SME through Maslow’s Hierarchy of Needs theory. The qualitative method of research is conducted by interviewing the employee that allows the researcher to collect the indirect information. Later on from the investigating result, another theory knows as Situational Leadership theory is also applied to obtain the most appropriate countermeasure for the SME’s owner. The result from the analysis is shown that how could SME can adjust and improve according to the requirement of the applied theories. At the end of the paper there are recommendations for SME to follow in order to improve the company’s performance.