Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3033
Full metadata record
DC Field | Value | Language |
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eperson.contributor.advisor | Nathasit Gerdsri | - |
dc.contributor.author | Supanit Narasuwan | - |
dc.date.accessioned | 2021-03-23T10:26:15Z | - |
dc.date.available | 2021-03-23T10:26:15Z | - |
dc.date.issued | 2019-07-08 | - |
dc.identifier | TP MM.016 2019 | - |
dc.identifier.citation | 2019 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/3033 | - |
dc.description.abstract | Digital marketing has been continuously developing every year. The growth of the application software market and smart device have given rise to the application economy. One of the most popular app's categories is that of productivity apps, that is to say, applications dedicated to creating and modifying information provided in the form of documents, presentations, worksheets, databases, charts, graphs, etc. The present research is focusing on searching the factor affecting the intention to buy a productivity application of Thai people by using an online survey. The result shows that only three-factor show relation to motivation to buy-Perceived of usefulness, Perceived ease of use, and social influence. In this study make us understand the decision-making factor related to the personality of people who decided to purchase productivity apps. | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Application | - |
dc.subject | Thai people | - |
dc.subject | Mobile application | - |
dc.title | Factor affecting to intention to buy productivity mobile application of Thai people. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.016 2019.pdf | 539.97 kB | Adobe PDF | ![]() View/Open |
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