Analysis of the factors that affect parents' satisfaction in choosing music school for their children.

Abstract

This Thematic paper aims to find the factors that effect parents’ satisfaction in choosing music school for their children. The scope of this thematic paper is collect the information from survey by selecting 207 parents who send their children to study music in music school including big and small music school by online questionnaire. The research finding showed that the important factors for marketing mix (7Ps) that effect parents’ satisfaction are Product, Physical evidence and People. The majority of people sending their kids to learn music are age between 36-45 years old, work as a self-employed and have salary income per month more than 50,000 baht. Mainly, The children are age between 8-10 years old and 54.4% of them are female. For the future research I would recommend to analyze the factors that effect students’ satisfaction in all ages and analyse the factors that effect students and their parents’ satisfaction in other province.