How do consumer concern about using herbal cosmetic and herbal personal care product.

Abstract

Nowadays, herbal products become an important part of our daily’s life. Almost every personal care product was mixed with herbal extract, especially herbal cosmetic so the purpose of this study is to explore and understand the reason behind the use of the buyers and users toward herbal cosmetic and herbal personal care product. Moreover, SME business can use this research to adjust with their company to make strength for their product development in the industry to make adapt themselves with the changing trend and make growth to their business.