How small scale media services can increase its business opportunities through understanding the psychology of small scale e-commerce retailers.

Abstract

This study aims to analyze the weight of importance and the in depth perspective of the weight of importance small scale e-commerce gives to quality video and photography representation of the product and services to better understand so that the small scale media services can respond to business opportunities accordingly. The effort of this research is to provide insight and the positioning these small scale businesses have towards videography and photography, in order for the media industry to spot business potential opportunities to cater to this small scale e-commerce more efficiently. Ultimately, this research aims to improve and encourage business actions between of small scale ecommerce and photography and videography production service by understanding the motivation to buy and nature of the process of the small scale online businesses.