Drivers for adaptability on digital cosmetics ingredient platform for ingredients suppliers, research institutes, cosmetics manufacturers, and brand owners.

Abstract

The purpose of this thematic paper aims to identify the key drivers on how the platform will be adapted by different buyers and sellers in this cosmetics ingredients value chain. Semi-structured type of interview was used to 12 participants who will be classified in this paper as: Sellers; which includes ingredients manufacturers and research institutes, and Buyers; which includes cosmetic manufacturers and brand cosmetics owners. The result of this study found out 6 key success factors for digital ingredients platform to be adapted by Ingredients Suppliers, Research Institutes, Cosmetics Manufacturers, and Brand Owners. Recommendations have been provided to the conclusion part.